WHEN THE RUBBER HITS THE ROAD
it's the results that count!
Your digital partner to help build your business online
When your potential customers are trying to find a product or solution you offer, 93% will turn to a search engine. Where your business is positioned in those search results will determine how many new potential customers will come to your website.
Website Development and Optimisation is about making sure your customers enjoy their experience when they arrive on your website. Making sure it’s appealing to your target audience but also making sure that it achieves your business goals.
SEO is about increasing your position on a search engine results page, as this drastically increases the traffic to your website. As an example 30% (average) will click the first or top listing compared to only 7% (average) for 5th position.
Content Marketing is about adding value to your customers through content like blogs, vlogs, tutorials, eBooks, whitepapers and so on. By having fresh, consistent content on your site, you not only help your rankings but you will keep new and existing customers coming back.
Some Digital Marketing Stats
Looking at the stats above it demonstrates the importance of SEO and content marketing and how effective it is to outsource lead generation to specialty companies.
- 93% of the B2B buying process begins with an online search.
- Lead generation is 43% more effective when outsourced compared to generating leads in-house because of their expertise.
- 68% of B2B companies are still struggling with lead generation.
- 85% of B2B marketers say lead generation is their most important content marketing goal?
How can we help?
If your business needs a new website, a website refresh or to simply optimise your site for better conversions then you are at the right place. We work with you every step of the way to best display your business online, work out who your target audience is we are designing for and what your goals are for the website.
SEO or Search Engine Optimisation works to increase your rankings or position on search engines. The ultimate goal is to get your business to the number 1 for your keywords or key search terms. There are a lot of factors as to how long or expensive it is to achieve this. But with 93% of B2B buyers turning to online search first, any plan is better than no plan as it maybe already costing you more in lost sales.
Content marketing is an important part of SEO as it helps with off-site SEO, back linking, domain authority and more. That being said it’s not all about SEO, content marketing adds value to your customers through blogs, vlogs, newsletters, eBooks, webinars, whitepapers and so on. The challenge businesses have is the time it takes to create the content and lacking the skills or equipment to do it right.
You can not increase what you are doing unless you know your starting point. By using this free digital report it will give you a current snapshot of your business online and then you can use that to gauge your growth. Our SEO plans comes standard with monthly reports.