CONTENT MARKETING

add value to your customers

Get Your Free Digital Report

This will include an overview of your website, your current rankings and some recommendations.

Content Marketing

 

Help your customers by providing them with valuable, consistent, and relevant content, position yourself as an authority in your industry, keep traffic returning to your website and so on.

 

SEO is about attracting customers to your website but it's the content that will make them stay and keep coming back.

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

(Demand Metric)

Content marketing is so much more than writing a blog.

 

Blog writing is the best and easiest way to start but there is a wide range of other ways to build your audience, for example:

 

Blogs
We don't need to explain what blogs are but what you might not know is 82% of businesses who blog see a positive ROI from their inbound marketing. (Source: HubSpot)
eBooks
You always want to be growing your email list and eBooks are a great way to do this. It gives your potential customers something they can take away and read, share and utilize that is heavily branded.
Videos
There are a ton of different types of video you can use, for example an office tour, an business or product explainer, or a music video. But you do need to get the script right and make it achieve it's intended goal.
Newsletters/Email
Email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent according to Campaign Monitor.
Webinars
Webinars are great for showing and directing an audience through a service or system. If you haven't watched a webinar before then register for one and while your watching, start to think how you can do this for your business.
Infographics
Infographics (information + graphics) get shared, viewed, and liked more than most other content types. They are a great way to visually get your information out to your potential customers.
How-To's
Give a man a fish, and you have fed him once. Teach him how to fish and he'll be a customer for a lifetime. Maybe slightly modified but you know what I mean. Always add value to your customers.
Interviews
Customers don't always want to hear from you, it's great to get other industry leaders to talk about situations either you have helped them with or issues they have overcome.

Most of these can feed into each other.  Once you have finished your new blog, this can create some of the content for your next newsletter, it becomes the theme for your next video or webinar and leads into a how-to on a set topic.  I am sure you get the idea.

 

If this all sounds too much then let us know, we can certainly help to create a strategy or the content itself.  Contact us today for a discussion on how we can help.

 

A few reasons why our customers choose us

NZ Owned Company

We are a New Zealand owned and operated SEO company based in Hamilton.

Return of Investment

We are a business as well so we understand the importance of delivering results.

Pride in our Work

Long lasting relationships are key for us so we don't cut corners or treat you like a number.  We just work hard to deliver results.

Frequently Asked Questions

How will content marketing benefit my businesses?
Consumers now do a lot of product research themselves.  They are already about 60%  through the buyers cycle before they even reach out to a company.  If you are not providing the information they need, then when it comes time to purchase they will usually go to the company that provided the information.

Having regular blogs/articles about your products/service/industry keeps your brand in the forefront of consumers minds.  With consistency, you can become the authority on that topic leading to more leads.

For example, if you liked muffins and you went to two different websites which had the following:

 

Website 1

Good clean looking site
Easy to navigate
Sells muffins
Sells muffin making gear
Sells services to maintain your muffin making gear

Website 2

Good clean looking site
Easy to navigate
Sells muffins
Sells muffin making gear
Sells services to maintain your muffin making gear
Has pages of free recipes
Has white pages on which ingredients were best
Has step by step videos making muffins
Has a monthly webinar on cooking different muffins
Has interviews with other muffin makers
Has a newsletter subscription for latest recipes
and so on...

 

Which of these sites would you be more inclined to read through, bookmark, discuss with others, share with friends, keep coming back and subscribe to?  Which one would you think loves what they do or is more the authority in the industry?

 

 

 

How much will it cost?

This will all depend on what you are wanting to do.  Simple plans can start from as little as $99 a month and increase from there.  Let us know what you are trying to achieve, the budget you have allocated and we will create a custom plan just for you.  Fill in the rest of this quick email and we will get back to you soon.

 

How long will it take?
Again this will depend on what you are wanting to achieve and your industry.  Content marketing isn't an overnight solution, it is an on-going process to build and maintain your audience.

Content marketing never ends, as there is always new technology coming out, new processes, changes to your industry and so on that allow you to keep creating content.  The top bloggers in the world have built their careers around content and have been doing it for over 10 years.

Ready to get started with Content Marketing?

Get Your Free Digital Report

This will include an overview of your website, your current rankings and some recommendations.